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To Generate Sales Leads, Develop an Inbound Marketing Strategy

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Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

View Jason Stewart's profile on LinkedIn


Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

« Inbound Marketing Summit 2009, Part One | Main | 19 Things I Learned at the Inbound Marketing Summit »

Inbound Marketing Summit 2009, Part Two

Here's part two from the Inbound Marketing Summit in San Francisco. I've got a bit more time so have sorted through my "tweets" and I'm sharing only the best ones.

It is certainly a strange way to participate in an event. There are screens on either side of the room, "tuned in" to live feeds showing tweets about the Summit. You'll often see your own thoughts and comments (or pictures of you) floating by on the screen, and almost everyone has either a laptop open or their smart phone in their hand, and the sound of typing is almost as loud as the people speaking.

Tomorrow I'll pull together one more post, with just the highlight tweets and a few overriding themes and thoughts pulled from the content (which is king, by the way...)

Anyway, here you go...

conversation at #ims09 reminds me of something @southwestair said re hiring for social marketing .. hire for attitude, train 4 the job

"why would anyone pay you to do this?" true of many many businesses, no? not just "internet" and social networking ones ... #ims09

RT @rebekah_king: Moderator asks panelists "why would anyone pay you to do this?" elephant in the room *exposed* #ims091 minute ago from TweetDeck by the end of the year, we'll probably be monitoring 100 times more content than we are today... #ims0911

RT @alyce: like comment from radian6 - social media didn't invent negative comments, but gives us a way to engage #ims0913

RT @JGuthmann: "have to treat corporate website like it's a magazine. Consider editorial calendars, etc." from @jasonfalls #ims091 minute ago from TweetDeck @chrisbrogan talking about beers and drinking. again. Maybe I'm just sensitive because I'm thirsty. :-) #ims092

RT @CCSeed: "Is it recent? Is it relevant? That drives search" @jasonfalls #ims0914

Want traffic? Simple. Create unique content, make sure it is valuable, create it often, and make it available to people for free. #ims0920

@loic builds on Adobe AIR because AIR rocks. plain and simple. and I am not just saying that because of Demandbase Stream. :-) #ims0943

@loic best presentation at #ims09 so far. Can I get your slides, please? Love the thoughts on what people want (all for free, etc)4

Not the end of the world if a blogger or user posts something negative, it's an opportunity! Why do they feel that way? R they right? #ims0913

RT @marcusnelson: Ship as soon as you can, even if it is far from being perfect - @loic #ims0916

It's funny....Seesmic is like "seismic" (as in change) but said with @Loic's French accent. #ims0918

#sms09 seesmic presentation...by "community" does he mean social network? Or your online corproate community?20

ok. recurring theme #ims09. build a community. I get it. Am I so wrong to think I'm not there yet even though I should? Am I alone?21

@eperry something I tweeted earlier...isn't tweetdeck acting more like an inbox every day? #ims09 -funny b/c she is sitting right next to me24

inbound marketing not the end of outbound. It will just change the way we do it. we drive people to content now rather than to offers #ims0933

@dmscott if I received a message via carrier pigeon I'll tell you one thing...I would open it! #ims0936

RT @JoeMannaLive: many companies who write press releases write for their boss, not their audience. This has to change #ims0940

so odd...I find myself paying more attention to the tweets about the speakers than to the speakers themselves #ims091 minute ago from TweetDeck @mobomedia I'm using TweetDeck to take my notes...print them out later #ims092

in reply to mobomedia interesting point at #ims09 Is TweetDeck really all that different from my inbox? I use them in very similar ways -"interruption" marketing5

#ims09 money quote from @chrisbrogan - adult industry and Wall Street Journal have same problem right now!14

#ims09 lesson from adult industry marketing...in order to compete against free stuff, your value-add needs to be a personal relationship20

#ims09 topic I've been waiting for - applying "adult industry" marketing best practices to traditional business. Bummer no slides though.29

RT @JoeMannaLive: C = 4m + 3v + 2(i-f) - 2a -- Copyrighted to Marketing Experiments. Formula on conversions. Wow. #ims0943

#ims09 wow wow wow. Marketing experiments conversion index. so much in such a straightforward formula.43

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