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Demandbase — Can it Turn Your Web Traffic Into Treasure?

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Selling to the Other 97 Percent: Q&A With Demandbase CEO Chris Golec

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Demandbase In the News

Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

View Jason Stewart's profile on LinkedIn


Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

« Advanced Tracking & Reporting: From Your Email to Dollars in the Bank | Main | Quick thought on SFDC, SaaS and Exchanging Ideas »

Do You Know What Would Make Dreamforce Better?

Well, if you do, Salesforce.com would like to hear about it.

The SFDC IdeaExchange, has been up and running for a long time now. It's a place customers can share their ideas for feature requests with the community to solicit feedback and votes in order to try and get them higher up on the developmental "to-do" list. It's really interesting to have this kind of visibility into their feature request world, and the amount of detail and work some of their customers put into the feature requests that they post is pretty impressive.

SFDC has created a Dreamforce portion in the Idea Exchange, in order to solicit input from the community on content at this November's event. If you are a Salesforce.com customer you can vote on the presentations you would like to see, or if you have an idea for a presentation you want to deliver (that is not simply an advertisement for your product or services) you can out it up there and see if anyone votes for it.

One idea I particularly like was Salesforce Marketing for Small Businesses, although I think it is something that deserves an entire track as opposed to a single session. I actually wrote a bit about just that after the last Dreamforce, part of my Five Things to Make Dreamforce Better post. Here's an excerpt:

"Create a new track: Guerilla Salesforce.com -- Bigger does not necessarily mean more interesting. At the keynotes, at the awards, and in the breakout sessions the customer references and case studies are overwhelmingly dominated by big customers. I understand -- big customers are cool. But last time I checked, the vast majority of customers (heck, the vast majority of partners) all have less than 100 employees. I was in one marketing track where the speaker asked how many attendees worked in marketing departments with less than five people in them. Most of the room raised their hands. Here's what you do. Create a track dedicated to best practices and creative ways to use Salesforce.com without a lot of extra development, and without a single App off the AppExchange that you can't download for free....and create an Appy Award that a customer with less than 100 seats has a shot at winning. "Most Creative Use of Salesforce.com Without Spending a Penny."

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