March 10, 2009
BtoB Online
Analyzing Analytics 2.0

February 17, 2009
Hurwitz and Associates
Demandbase — Can it Turn Your Web Traffic Into Treasure?

February 16, 2009
CRM Buyer
Selling to the Other 97 Percent: Q&A With Demandbase CEO Chris Golec

February 10, 2009
DemandGen Report
Demandbase Pro Launch Aims To Convert Anonymous Web Traffic Into Sales Leads

February 9, 2009
PC World
See Which Companies Are Visiting Your Web Site

February 9, 2009
BtoB Online
Demandbase adds Web analytics tool for lead gen

Demandbase In the News

Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

View Jason Stewart's profile on LinkedIn


Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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What the B2B Marketers are Reading

In response to my question about what you were reading, I got these blogs and publications back (in no particular order)...

B2Blog - Business-to-business (b2b) and industrial marketing blog.

Lonely Marketer - a discussion for the small business marketing manager. I like this one too, and wish they posted more...

Internet Marketing Report - news and insights on how executives are using the internet to drive business objectives.

Micro Persuasion - explores the impact of digital trends on business, culture, media and marketing.

Small Business SEM - because not everyone can throw thousands of dollars at the ‘How do we market ourselves online?’ question…

Marketing Experiments - Real-time data, insights, answers, and advice from the analysts at MarketingExperiments.com.

Ernan Roman - Relationship Marketing Insights Newsletter.

Rimm Kaufman - search, marketing and musings.

I'll be adding all these to my Google Reader to see what the fuss is about. Some other marketing blogs that are already there...

Seth Godin - always entertaining and insightful, never forgets that customer service can be the key to a successful business.

Vertical Response - Janine knows email marketing.

Brand Autopsy - I've been enjoying his ""Would you miss...?" series a lot, asking if you would miss companies like Pizza Hut or UPS if they just disappeared.

Direct Connections - Howard has a tremendous amount of Direct Marketing experience and shares some great insights.

Duct Tape Marketing - This is an award winning blog I only just started reading, so far so good.

Search Engine Round Table - SEM can change so quickly it's good to read these guys to keep up.

Please, continue to share your picks in the comments section...

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Comments

Wow! I am really honored for my very new blog to be on that list with such a great bunch of experts. It is only four months since I started posting every day. Your mention inspires and encourages me. Thank you very much.

No problem, Julie! Keep up the great work...

Like Julie, I'm honored to have been included on such a list. Thanks to Jason and whomever recommended Small Business SEM. :-)

I was just looking around for material on internet marketing and stumbled on your post. Nice post. I’m still looking for materials for my research.

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