The Difference Between Then and Now : Best Practices in B2B Demand Generation

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March 10, 2009
BtoB Online
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February 17, 2009
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Demandbase — Can it Turn Your Web Traffic Into Treasure?

February 16, 2009
CRM Buyer
Selling to the Other 97 Percent: Q&A With Demandbase CEO Chris Golec

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DemandGen Report
Demandbase Pro Launch Aims To Convert Anonymous Web Traffic Into Sales Leads

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BtoB Online
Demandbase adds Web analytics tool for lead gen

Demandbase In the News

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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The Difference Between Then and Now

Thinking about the "How To Get Your Ideas Across" posts that started here (and then went here and here)...

The two biggest ways marketing has changed since 1970 are how we deliver our message (or rather how people receive it...via email, RSS feed, blogs, etc.) and how these delivery methods have the ability to track the return on our marketing investment "baked right in."

Messaging, and best practices about understanding your audience and communicating effectively with them in terms that they understand, is timeless.

April 08, 2008 in Business to Business (B2B) Marketing, Marketing ROI, Messaging, Presentations and Collateral | Permalink