March 10, 2009
BtoB Online
Analyzing Analytics 2.0

February 17, 2009
Hurwitz and Associates
Demandbase — Can it Turn Your Web Traffic Into Treasure?

February 16, 2009
CRM Buyer
Selling to the Other 97 Percent: Q&A With Demandbase CEO Chris Golec

February 10, 2009
DemandGen Report
Demandbase Pro Launch Aims To Convert Anonymous Web Traffic Into Sales Leads

February 9, 2009
PC World
See Which Companies Are Visiting Your Web Site

February 9, 2009
BtoB Online
Demandbase adds Web analytics tool for lead gen

Demandbase In the News

Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

View Jason Stewart's profile on LinkedIn


Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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I'm Here From Mitch and Murray

Who says sales and marketing don't get along?

I'm a marketer, but I want to point out a really interesting sales blog, Sales Machine by Geoffrey James over at BNET.com.

Start out with the post Ten Common Sales Mistakes, it's a great, quick run-through of a few things your salespeople should probably stop doing.

And how great is it that he has the Glengarry Glen Ross A.B.C. quote right there at the top?

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Comments

Thanks for the links to my blog. Demand generation is the most important marketing task that happens inside most firms. It's a real shame that many marketing groups don't do enough of it -- or have good tools to help them do it.

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