Harvest More Responses After the Campaign

By Jason Stewart  - November 7, 2007

You get a ton of information after you run an email campaign, but what do you do with it all?

The folks over at ON24 are putting together a series of free webcasts sharing some marketing best practices, and I am going to be delivering one with Andrew Gaffney from DemandGen Report on Thursday, November 15th called "Harvest More Responses After the Campaign." They actually have a pretty good library of archived webcasts available for review here, check it out.

This one is about tightening up your process while following up on email campaigns. If you use a good provider, you get a ton of information back from them regarding clicks, opens, hard bounces, soft bounces, unsubscribes, registrants - they're all there. But now what? Is there a next step; is there a "multi-channel" campaign or does it simply end there?

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Hello all...two weeks later, and the webcast happened on Thursday, 11/15. You can access the recording here.

Comments

[Veronica Modarelli]

Jason,
Thanks for a great webcast. As the moderator, it was smooth sailing. But also as a listener, it was informative and helpful.
Thanks,
Veronica